The Spirit rebrand

Ink · 2025-03

The Spirit rebrand, 2025 — ink cartoon by Ray Patrick

Cartoons, Ink, B&W, ROTC

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Subject

A cartoon drawn off the show, imagining an airline's rebrand. The cabin has been given over to a pole and an undressed performer working the aisle, while the passengers — a row of bearded men in headphones — register various degrees of approval, one of them calling the rebrand a hard yes.

Composition

The performer occupies the centre of the sheet at full height with the seat rows banked on either side, so the cabin frames her like a stage. The balloons are placed low along both edges, among the passengers.

Palette

Black ink on white. No colour.

Handling

Solid brushed black for the cabin ceiling and the overhead lockers, against open contour in the figures so the centre stays bright. The brand name is lettered in a parody of a logotype.

Medium and support

Ink on paper, drawn as a cartoon for the show.

Signature

Lettered ROTC TOONS at the lower left with the artist's name and a date in MMDDYY at the right.

From the artist:

Spirit Re-Brand